BloggersBase expected to monetize their platform, offering a premium user generated content discovery and delivery platform for media companies to help select and organize content citizen journalist. For example, The Jerusalem Post is using the technology to a contest BloggerBase UGC.
In theory, the idea of BloggersBase, especially when it comes to their white-label offering is attractive. There is certainly a need for a mechanism by which to sift through the millions of blogs in the blogosphere.
But the biggest challenge for BloggersBase is the ability to attract sustained attention from blogs and readers. Without compelling content, the site does not attract engaged readers. Naturally, with the popularity of media companies incorporating UGC into their new platforms, such as CNN's iReport, BloggersBase may provide media companies with another way to sort the contents.
In theory, the idea of BloggersBase, especially when it comes to their white-label offering is attractive. There is certainly a need for a mechanism by which to sift through the millions of blogs in the blogosphere.
But the biggest challenge for BloggersBase is the ability to attract sustained attention from blogs and readers. Without compelling content, the site does not attract engaged readers. Naturally, with the popularity of media companies incorporating UGC into their new platforms, such as CNN's iReport, BloggersBase may provide media companies with another way to sort the contents.
| Computer Technology View |
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